At Eurolots, we continuously innovate to give European resellers more control, better margins, and faster access to profitable inventory. Today, we are excited to introduce Buy from America, our powerful new feature that allows you to influence what we import from the US and secure priority access before products go live.

If you are sourcing wholesale and liquidation deals across Europe and looking for trending US products with strong resale potential, this feature is built specifically for your business.

What Is Buy from America?

Buy from America is a demand-driven sourcing tool inside Eurolots. The products displayed in this section are not yet in our Plovdiv warehouse. You will notice, once on the page, that there is no “Add to cart” button on the listings. They represent carefully selected US-market items that we can import, if there is strong interest from our buyers.

Instead of guessing what the European resale market wants next, we let you decide.

When you click “Watch” on a product, you are not yet placing an order, but rather, you are signaling demand. Once enough resellers show interest, we move forward with importing the item. When it arrives, those who watched it receive priority access before everyone else.

This gives you early access to high-demand wholesale and liquidation products sourced from the American market.

Why This Matters for European Resellers

Sourcing products from brands mainly available in the US opens major opportunities for European retailers and online sellers:

Many of the items inside Buy from America include categories such as:

From branded footwear and fashion pieces to gadgets, books and specialty tools, these are items with demonstrated demand in the US that can translate into profitable resale opportunities in Europe.

Instead of reacting late to trends, you can now help bring them here first.

How Buy from America Works

The process is simple, transparent, and designed around reseller efficiency and profitability.

1. Explore the “Buy from America” Section

Navigate to the “Buy from America” tab on EuroLots. You will see thousands of potential products across multiple categories.

You can browse by category or use the search function to find specific brands or product types.

Because these items are not yet in stock, you will see a reference Amazon price. This helps you evaluate potential resale value and margin before we even import the product.

2. Click “Watch” to Show Interest

When you click “Watch,” you are expressing interest. You will be able to buy the product once it arrives – and we let you know if other customers are also expressing interest.

Each watch helps us measure demand. The more resellers that watch an item, the higher the probability that we will import it into our European warehouse.

Guess sunglasses listed in the Buy from America page, with a trending

This demand-driven model ensures that we focus on inventory with real resale potential instead of speculative stock.

3. Get Notified When It Arrives

Once a product reaches the required level of interest and we import it, you will receive an email notification as well as a notification on the website.

This message confirms that your watched product has arrived and is temporarily reserved for you and other watchers.

4. Enjoy Priority Access

For a limited early-access window, only the users who watched the product can purchase it. The reservation period is usually 12 hours, just enough time to be before anyone else without missing your chance to purchase.

This priority reservation period allows you to secure inventory become it becomes public for all buyers on the platform. By participating in this process of showing interest, you will be able to lock in items with high market demand before your competitors and protect your margins.

After this early-access period ends, the product becomes visible and available to all EuroLots buyers.

Watchlist vs Buy from America Watchlist

It is important to understand the difference.

A regular Watchlist tracks items that are already available in our warehouse.

The Buy from America Watchlist is different. It helps determine what we import next and rewards you with early access once the product arrives.

To make management easier, we have implemented filtering options inside your Watchlist so you can separate:

You stay organized while influencing our next liquidation imports.

Real Example of the Opportunity

Let us say you operate an online store or retail shop specializing in branded footwear and fashion. You discover a trending Puma or Tommy Jeans item inside Buy from America. The Amazon reference price shows strong resale value.

You click “Watch.”

Other European resellers do the same.

Once demand is strong enough, we import the product into our Plovdiv Free Trade Zone warehouse. You receive a notification and gain early access during the reservation period. While others are still unaware, you can secure inventory first and position your listings ahead of competitors.

This is especially powerful for:

Why Buy from America Is a Game Changer for Wholesale & Liquidation in Europe

Traditional wholesale and liquidation sourcing can lead to inventory that does not match real market demand. With Buy from America, we flip that model by letting our partners directly influence what we import next, so upcoming stock can align with proven interest from our partners and their respective customer base.

When you watch potential products on Eurolots, you help us prioritize the items that are most likely to sell in Europe, which reduces the risk of irrelevant inventory and supports better inventory planning for your business.

For European resellers, this means smarter sourcing, faster inventory rotation, and improved profitability.

We also combine US market insights with European distribution strength. By operating from our Plovdiv warehouse, we streamline the import process and make US products accessible to EU businesses through one trusted wholesale and liquidation platform.

Designed for Retailers, Online Sellers, and Professional Resellers

If you sell on marketplaces, operate a physical store, or manage multi-channel retail operations, Buy from America gives you a strategic advantage at every stage of sourcing. Instead of reacting to trends after competitors have already stocked up, you can spot promising US products early and signal interest before they even reach Europe. Because inventory is imported based on real reseller demand, you gain additional confidence that the products entering our warehouse already have validated market interest.

Once the items arrive, your priority access window allows you to secure limited stock ahead of the general release, positioning your business to move first in fast selling categories and capitalize on new wholesale and liquidation opportunities with stronger margins.

This feature is especially valuable for those who focus on wholesale liquidation sourcing and need constant access to new, profitable inventory.

Start Shaping Our Next Arrivals

The future of wholesale and liquidation sourcing in Europe is collaborative.

With Buy from America, we are putting buying power in your hands. Every watched product helps us prioritize what to import next. Every notification gives you an opportunity to act before the wider market.

Explore the Buy from America section today to get hold of your next bestsellers as soon as possible.